What’s In it for Them?

It's not about the deck.

 

A deck is just a 2D visual thing that does 2 things:

1 | it supports you as you lead your audience through your thinking

2 | it educates your audience in a way they immediately find valuable and relevant

 

Weight that second one more. Way more.

 

It's really about the audience, and what they need your help to receive in that moment.

 

So what's in it for them?

Listen: Especially for pitches and proposals. 

 

Every meeting, every workshop, every presentation, every conference, every leave-behind, every talk, every chat, every report, every webinar, every pitch, every lead magnet, every social post.

 

Is an opportunity to give your audience a gift by helping them:

 

🎁 Learn something they didn't know before,

🎁 Gain valuable knowledge they can use IRL,

🎁 Get clarity so they can make a decision,

🎁 Deftly avoid a negative outcome,

🎁 Take action

 

When my clients do this, they resonate with their clients.

 

Their ideas get adopted by the organization, they get referrals, they win business.

 

Here's how:

✅ You must be open to seeing the world through the eyes of your stakeholders—from execs, to engineers, to marketers, to researchers—to understand their deepest fears and desires. The gifts you give reverse those fears. This can be challenging, especially if you're an outside consultant or you work with agency, but it's essential.

 

Are you on a mission to help your clients?

 

Start by asking just 8 questions—download the free discussion guide here: