Advanis came to Slidedesignr for help when delivering traditional research in the form of separate qualitative and quantitative reports just wasn’t enough.

In preparation for delivering keynote data at Adobe Max, Adobe’s Senior Communications Lead needed to find clear insights in the data to present the story of Adobe’s approach to AI for both their consumer users, and their industry partners.

Slidedesignr dove into the data, and found several data stories and key themes that hasn’t been presented before. Using our Clarity Map process, the overall logical story touched deeply on human emotions and fears about the future, while pairing problems with clear recommendations.

This was all elevated with clean, clear design consistent with Adobe’s brand, using a human-centered visual framework, paired with powerful headlines and copy written with easy-to-read clarity.

Further, impactful data points were highlighted on standalone pages, designed for dropping into PR or social.

“Vashte and her team have helped us to provide executive ready storytelling – taking the kernel of an idea and turning it into impactful visuals. The key difference between Vashte and other graphic designers is her experience in consumer insights, which allows her to provide both visual and contextual impact.”

LORI REISER, ADVANIS

The Process

Before & After

  • Discussed business goals for Adobe and desired outcomes for communicating insights more clearly and impactfully

  • Conducted quantitative data analysis and synthesized those results with qualitative findings into a clear, cohesive set of three major takeaways and recommendations for AI strategy going forward

  • Created a logical, easy-to-understand visual framework key findings and recommendations, with a pull-out section providing a deeper understanding of Creatives

  • Supported, illustrated, and elevated that content with visually engaging PowerPoint slide design

  • Created one-pager infographic-style slides for easy sharing on social media

  • Editable slides allowed Adobe and Advanis to adapt the deck for subsequent projects

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