In a brief post-project conversation with Gary Rudman, the founder of GTR Consulting, we look back at our project in which we helped visualize his work, ALT, CTRL, SHIFT & UNDO: The 4 Keystrokes That Define the Gen Z Worldview for Researchers & Marketers, which explores the challenges of conducting custom qualitative research with Gen Z, for an audience made up of researchers and marketers.
Having carved a niche in this domain over three decades, and with 23 years at the helm of GTR Consulting, Gary is dedicated to a pursuing a deep understanding of the preferences and behaviors of younger generations; his insights help a variety of businesses reach Gen Z in way that resonates with them authentically.
“I think these slides really made me feel like the star of the show, because it’s like standing in front of a a beautiful backdrop while you’re giving me making a speech. I mean, it sort of allows you to to really shine.”
The Process
Before & After
The clear, cohesive visual model for ALT, CTRL, SHIFT & UNDO: The 4 Keystrokes That Define the Gen Z Worldview was developed using the Insights Accelerator process using Gary’s ideas, long-form reports, draft slides, and articles as inputs. The model was then used as headings and breadcrumbs through the deck to guide the viewer logically through his thinking.
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